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Meet the Team | Agent Keith

by Louis Cammell

published on

The last year has been one of great change for the marketing team at clueQuest. In August last year it gained Keith, who brought with him a wealth of digital experience and an unmatched warmth which has found its way into both the employee culture and even the branding. Shortly after, his team grew and is now a modest trio of in-housers with support from our out-house designers. Keith let us in on his experiences, current projects, and important lessons in the spy agency.

Hi Keith. For how long have you been working at clueQuest? 

I have been at clueQuest for a year and two months, starting from August last year.


Could you tell us about your marketing background before clueQuest, and why the escape room industry drew you in?

I’ve been working in marketing for five to six years. I’ve worked for everything from non-profit organisations to hospitality apps, to doing things for brands and people independently, and somehow I’ve ended up in the escape room industry - not sure how, haha. It always amazes me how deep this industry goes. I’m always learning new things. What attracted at first was actually a friend who was very excited about working here a few years before I did, so the name rung a bell and I applied.


What is the marketing team’s focus at this very moment?

The focus at this very moment is split three ways - We have our seasonal campaigns so our Halloween and Christmas campaigns, as well as our CAP launch, which is our assessment programme here at clueQuest


Can you tell me a little more about those, starting with CAP?

What we do is we use our escape rooms in conjunction with L&D and recruitment methodologies to help companies develop their teams; their leadership skills; help them recruit the right teams - so we’re all about helping teams as I’ve just said a thousand times. We’re helping them build a working cohesion. It’s a unique product. Escape rooms, if you haven’t done one, actually allow the individuals both spectating and partaking to realise things about themselves that they never did before. For example, I never knew how quiet I was until a did an escape room with someone who I didn’t know.

With Halloween, what we’re doing this year is we have some Trick or Treat cards that you’ll find in the rooms on some Halloween mats and it’s up to you if you want to play. So you can flip it over and you could be in for a very special treat, or you could be in for… Well, I won’t give too much away but it should be a lot of fun.


Is there a proudest moment that you can point to at clueQuest?

The development of the marketing team actually - shoutout to Louis and Jemina! That’s because since then the things that we’re doing are really starting to pick up, and clueQuest is starting to see the fruit of that.


If Professor Blacksheep blew up the place tomorrow, what would you miss the most about it?

I think, you know, the people. This place really does show you who you are and it puts you in new scenarios; new challenges which give way to new triumphs as well, so it’s a lot of character building.


Is there anything you feel you’ve learnt from this job, that you’ll remember for years to come?

It doesn’t take much to listen. I think that’s the biggest thing I’ve learnt.